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Freelance Advertising Copywriter, Editor and Proofreader in San Diego, California, serving major brands and those in need of print ads, web pages, emails, newsletters, catalogs, broadcast spots, content marketing, custom pubishing or scripts
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Month: June 2017

5 Steps to Becoming a Major League Digital Influencer

June 30, 2017 lefcourtwordpress1124

Last week, I posted two stories about influencer marketing. Here’s one on how you can get started on becoming an…

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Social media giants step up joint fight against extremist content

June 28, 2017 lefcourtwordpress1124 3 Comments

‘Bout time, I say! On a day that experienced major cyber attacks around the globe, I thought I should share…

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L’Oreal is changing its ads because you have no attention span

June 27, 2017 lefcourtwordpress1124

Got six seconds? Advertisers are coming to think that’s all you have. And some are taking steps to compensate.  –…

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NEXT-GEN INFLUENCER MARKETING

June 23, 2017 lefcourtwordpress1124

Chief Marketer promises this is the first in a series of articles on using influencers to – well – influence…

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Direct Mail: The Gift That Keeps on Giving

June 22, 2017 lefcourtwordpress1124

Since I just saw Summer Gould at this Tuesday’s SD Direct meeting, I want to be sure that everyone in…

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Optimizing for Voice Search: How Emerging Technology Impacts SEO

June 20, 2017 lefcourtwordpress1124

Despite the blatant self-promotion, this article presents an interesting look at the future of SEO in an increasingly mobile-driven environment.…

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Instagram is Adding Transparency to Influencer Marketing

June 16, 2017 lefcourtwordpress1124

Instragram must have been reading the same items we were. Among many other things it does, their newly announced tool…

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93% of Celebrity Influencers Are Out of FTC Compliance

June 15, 2017 lefcourtwordpress1124

Do you have a celebrity on board? If you do now, or if you plan to, you should pay attention…

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How to Turn One Whitepaper Into 650 Assets

June 12, 2017 lefcourtwordpress1124

Today, we’re linking to a video rather than a text post. It details how one company leveraged one whitepaper to…

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TV Viewers Switch to Facebook During Ads

June 9, 2017 lefcourtwordpress1124

While yesterday’s message was indeed self-serving on my part,  today’s is a self-serving one from Facebook. Their report itself is…

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