Recent Work
Work in this first section includes Sunnova Energy and Freedom Forever, two home solar power companies, and another related home improvement company. Also here are two articles for the Temple City, CA quarterly magazine and a Franchise Prospectus. Scroll down for many more samples.
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TriNet
Fortune Magazine Wrap
I wrote a series of three of these, each targeted to a different vertical. Nice project, nice client. See below for more TriNet copywriting samples.
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eNewsletters/eMails
I produced TriNet’s client-facing e-newsletter and their internal employee e-newsletter for more than a year each. (I apologize for the poor quality of the newsletter images.) I also wrote copy for many prospecting materials of all sorts, including the two postcards and the datasheet shown here.
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Travel
I’ve done a lot of copywriting in the travel industry, including years of award-winning work for Holland America Line (full cruise catalogs, landing pages), a series of articles for the San Diego Union-Tribune, booking pages for Las Vegas properties, and most recently I worked on Temple City, California’s quarterly publication.
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Financial
As a copywriter, I’m very comfortable working with all sorts of financial products, from basic retail services to major corporate accounts to investments. I also created and published demographically targeted “magalogs” for Key Bank (seniors, business, and retail).
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Retail
Years of Internet experience and a background in direct advertising inform my award-winning copywriting for my eCommerce and Catalog clients. Respect your readers’ time and their need for information and they will reward you.
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High Tech
I’m always eager to let my geeky side out and give it some exercise. I’ve helped clients market software, hardware, cyber security and even robotics. This sort of copywriting is more fun than you may think. Click here to watch my GE OLED video on YouTube.
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Health Care
Among my work as a copywriter in the health care sector is a two-year-long series of personalized mailers and e-newsletters promoting cosmetic services.
