Recent Work

Including work as Senior Copywriter for Freedom Forever, a home solar power company, my most recent employer. Click to view the industrial video I scripted for them. Also here are two articles for Temple City and a Franchise Prospectus.

TriNet

Fortune Magazine Wrap

I wrote a series of three of these, each targeted to a different vertical. Nice project, nice client. See below for more TriNet copywriting samples.

Custom Wrap for Fortune Magazine Copywriter Al Lefcourt Inside Fortune Wrap for TriNet Freelance Copywriter Al Lefcourt Flap Panel of Fortune Wrap for TriNet Freelance Copywriter Al Lefcourt Back Panel of Fortune Wrtap for TriNet Freelance Copywriter Al Lefcourt

eNewsletters/eMails

I produced TriNet’s client-facing e-newsletter and their internal employee e-newsletter for more than a year each. (I apologize for the poor quality of the newsletter images.) I also wrote copy for many prospecting materials of all sorts, including the two postcards and the datasheet shown here.

Monthly Client Newsletter Freelance Copywriter and Editor Al Lefcourt TriNet Postcard Freelance Copywriter Al Lefcourt Chef Hat Postcard for TriNet Freelance Copywriter Al Lefcourt Data Sheet for TriNet Freelance Copywriter Al Lefcourt

Travel

I’ve done a lot of copywriting in the travel industry, including years of award-winning work for Holland America Line (full cruise catalogs, landing pages), a series of articles for the San Diego Union-Tribune, booking pages for Las Vegas properties, and most recently I worked on Temple City, California’s quarterly publication.

Award-winning Campaign for Holland America Freelance Copywriter Al Lefcourt Suite Page for the Sahara Las Vegas Copywriter Al Lefcourt Landing Page for FICO Travel Award Copywriter Al Lefcourt activity planner brochure Copywriter Al Lefcourt Activity Planner Inside Pages Copywriter Al Lefcourt San Diego Union-Tribune Neighborhood Profile Article Copywriter Al Lefcourt San Diego Union-Tribune Neighborhood Profile Article 2 Copywriter Al Lefcourt

Financial

As a copywriter, I’m very comfortable working with all sorts of financial products, from basic retail services to major corporate accounts to investments. I also created and published demographically targeted “magalogs” for Key Bank (seniors, business, and retail).

Financial Planning Brochure Copywriter Al Lefcourt Investools Landing Page Copywriter Al Lefcourt HBT Landing Page Copywriter Al Lefcourt First Interstate Bank Ad Copywriter Al Lefcourt First Financial Landing Page Copywriter Al Lefcourt First Financial About Us Page Copywriter Al Lefcourt Now Magazine Custom Publishing for Key Bank Copywriter Al Lefcourt Enterprise Magazine Custom Publishing for Key Bank Copywriter Al Lefcourt

Retail

Years of Internet experience and a background in direct advertising inform my award-winning copywriting for my eCommerce and Catalog clients. Respect your readers’ time and their need for information and they will reward you.

Brand Image for ProFlowers Freelance Copywriter Al Lefcourt ProFlowers Product Page Freelance Copywriter Al Lefcourt Grainger SEO Product Page Freelance Copywriter Al Lefcourt REI Catalog Freelance Copywriter Al Lefcourt Award-winning adidas Kids Club Campaign Freelance Copywriter Al Lefcourt ProFlowers Birthday Product Page Freelance Copywriter Al Lefcourt

High Tech

I’m always eager to let my geeky side out and give it some exercise. I’ve helped clients market software, hardware, cyber security and even robotics. This sort of copywriting is more fun than you may think. Click here to watch my GE OLED video on YouTube.

Demo Script for New Lighting Technology from GE Freelance Copywriter and Talent Director Al Lefcourt

Banner Ads for Webmetrics Freelance Copywriter Al Lefcourt Banner Ads for Webmetrics Freelance Copywriter Al Lefcourt Landing Page for Solatube Freelance Copywriter Al Lefcourt Landing Page for Dudlik Manufacturing Freelance Copywriter Al Lefcourt Data Sheet for Envision Accounting Software Freelance Copywriter Al Lefcourt

Health Care

Among my work as a copywriter in the health care sector is a two-year-long series of personalized mailers and e-newsletters promoting cosmetic services.

Monthly E-newsletter for Cosmetic Surgery Freelance Copywriter Al Lefcourt Monthly E-blast for Cosmetic Surgery Freelance Copywriter Al Lefcourt