L’Oreal is changing its ads because you have no attention span

Got six seconds?

Advertisers are coming to think that’s all you have. And some are taking steps to compensate.

 – Al


From Business Insider:

“One of the themes of the swanky Cannes ad festival this year was that it’s ever more challenging to get consumers’ attention, particularly on mobile phones. Thus, companies ranging from Facebook to Snapchat to Fox are pushing the industry to produce super short ads, with six second videos emerging as a defacto new standard.”

 

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