How to Turn One Whitepaper Into 650 Assets

Today, we’re linking to a video rather than a text post. It details how one company leveraged one whitepaper to create a ton of content for prospects. An interesting learning opp!

 – Al

From Target Marketing:

In this video, Target Marketing’s Thorin McGee speaks with Ginger Shimp, senior marketing director at SAP North America, about her company’s recent campaign that yielded more than 650 pieces of content along 19 industry verticals — all from one whitepaper.