Heard of “CorpSumers?” Here’s a good explanation, including an infographic that breaks ’em down. – Al From CMO: “Among all…
I could not resist this new article from Robert Bly, one of the true gurus of copywriting. My B2B friends…
Now this makes sense. I often fault advertisers for trying to be so trendy they forget what their mission is.…
Okay, I give in. I do live in San Diego, so I suppose I have to help promote Comic-Con. Have…
It’s been reported for some time now that seniors are the fastest growing segment of new tech users. Here’s a…
Now this is a concept I wish more web publishers would get behind. – Al From the Wall Street Journal:…
Not long ago, I posted a link to a story about the new six-second ads social media sites want advertisers…
Maybe it’s time to really start looking at Snapchat as a valid B2C ad medium in the making! – Al…
Not to sound too much like a curmudgeon (well, maybe a little), I have to wonder what the National Highway…
Or should that more properly read “Google wants to bring advertising to virtual reality?” Some may argue that all advertising…