Instagram is Adding Transparency to Influencer Marketing

Instragram must have been reading the same items we were. Among many other things it does, their newly announced tool corrects the transparency issue we addressed yesterday that the FTC had with celebrity influencer posts.

 – Al

From DM News:

“Instagram announced this week that it will begin rolling out a new paid partnerships tool.

“The tool will … tag sponsored posts as such, bringing a level of transparency to influencer marketing on the network that has been in high demand.”