93% of Celebrity Influencers Are Out of FTC Compliance

Do you have a celebrity on board? If you do now, or if you plan to, you should pay attention to the caution in this article.

Just sayin’.

 – Al

From The Drum:

A study has found that that just 7% of sponsored content posted by the most followed celebrities on Instagram was compliant with guidelines and regulations set by the Federal Trade Commission (FTC).