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Copywriter - San Diego - Freelance - Al Lefcourt
Freelance Advertising Copywriter, Editor and Proofreader in San Diego, California, serving major brands and those in need of print ads, web pages, emails, newsletters, catalogs, broadcast spots, content marketing, custom pubishing or scripts
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Month: January 2018

Podcast Listeners Really Are the Holy Grail

January 31, 2018 lefcourtwordpress1124

It seems the $220 million advertisers spent on podcasts in 2017 was not wasted. In fact, it may be time…

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Super Bowl Ad Highlights Disaster-Relief Efforts

January 29, 2018 lefcourtwordpress1124

Lately I’ve been noticing a lot more TV ads from corporations touting their do-gooder efforts, and it seems this weekend’s…

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More on Content Marketing in 2018

January 25, 2018 lefcourtwordpress1124

Still looking at prognostications for the year ahead, despite it being almost 1/12 over. P.S. Re: My recent post about…

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3 reasons to think twice before injecting AI into your branding

January 15, 2018 lefcourtwordpress1124

I’ve been focusing my reading lately on AI to learn more about its potential impact on advertising creative. Much of…

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How to Rank Above Position 1

January 11, 2018 lefcourtwordpress1124

Here is a terrific “SEO hack” to get your content into the Snippets box that appears *above* position #1 on…

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Content Marketing in 2018

January 10, 2018 lefcourtwordpress1124

  Last week, we started the year with an article on lessons learned in 2017. Now let’s see some predictions…

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What SmartBrief learned about digital marketing in 2017

January 3, 2018 lefcourtwordpress1124

What better way to start the year than with a compendium of lessons learned in 2017. Here are a few…

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