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Freelance Advertising Copywriter, Editor and Proofreader in San Diego, California, serving major brands and those in need of print ads, web pages, emails, newsletters, catalogs, broadcast spots, content marketing, custom pubishing or scripts
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Month: August 2017

This Generic Millennial Ad Is Disturbingly Perfect

August 31, 2017 lefcourtwordpress1124

Is it ironic or is it acerbic? Either way (or both), this smart little video mercilessly takes aim at cliches…

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Facebook Pages That Share Fake News Will Have Ads Blocked

August 29, 2017 lefcourtwordpress1124

Back in June, I published a post about the social media giants’ fight against extremist content. Here is an update…

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Nielsen Confirms ‘Clean’ Labels Boosting CPG Sales

August 25, 2017 lefcourtwordpress1124

Organic, green and healthy products have been around for some time. So why the uptick in sales now? I’m thinking…

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Brands Are Now Blacklisting Mainstream News Sites

August 22, 2017 lefcourtwordpress1124

Politics aside… No, wait, those words don’t seem to mean anything anymore with the current climate of divisiveness in the…

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Physical Meets Digital in the Future of Retail

August 21, 2017 lefcourtwordpress1124

If you are in retail and/or etail, or in any of the professions that support B2C marketing, this post is…

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Tuning into podcast sponsorships

August 18, 2017 lefcourtwordpress1124

Do you podcast? Do you listen to podcasts? Do you advertise on radio? Are you thinking about creating radio spots?…

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Building Your Best Subject Line

August 17, 2017 lefcourtwordpress1124

Do you still treat Subject Lines as an afterthought? You shouldn’t. I’ve worked with clients who don’t even begin to…

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How Quickly Do Marketers Follow Up With Those Event Leads?

August 11, 2017 lefcourtwordpress1124

Does your company or organization host events? Are they working for you? Even if you simply attend others’ events to…

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A Primer in Sweepstakes Marketing

August 9, 2017 lefcourtwordpress1124

This article identifies and explains the various types of sweepstakes in common use today. It also gives an interesting example…

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Female empowerment imagery more effective than sex appeal in ads, says Facebook

August 7, 2017 lefcourtwordpress1124

This should not be news to anyone, but I couldn’t resist linking to it here because the validation is nice…

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