Skip to content
Copywriter - San Diego - Freelance - Al Lefcourt
Freelance Advertising Copywriter, Editor and Proofreader in San Diego, California, serving major brands and those in need of print ads, web pages, emails, newsletters, catalogs, broadcast spots, content marketing, custom pubishing or scripts
  • Home
  • About Me
  • Portfolio
  • Clients
  • Testimonials
  • Contact Me
  • News of the Day
  • Privacy Policy

Month: October 2017

Facebook’s dynamic creative can generate 6,250 versions of an ad

October 31, 2017 lefcourtwordpress1124

Automated segmentation, anyone? I’m sure some brave souls will be among the first to test the waters with Facebook’s new…

Continue Reading →

Survey: Most consumers unaware that paid influencer posts are #ads

October 27, 2017 lefcourtwordpress1124

The subhead to this article says it all: “The unanswered question is whether more prominent disclosures would impact influencer-driven sales.”…

Continue Reading →

The Digital Storefront: Advertising’s Next Frontier

October 24, 2017 lefcourtwordpress1124

Just in time for the Holiday season, shopping from your desktop/laptop/tablet made easier. – Al From AdWeek: “[D]igital ads…generally haven’t…

Continue Reading →

Future of Tech and Media: Waging a War for People’s Time

October 20, 2017 lefcourtwordpress1124

Here is an interesting overview of the future of our industry from someone whose business it is to know. My…

Continue Reading →

Ad Council Connects Media Pros With Nonprofits

October 19, 2017 lefcourtwordpress1124

Amid all the finger-pointing, name-calling and worse in the wake of some serious natural and man-made disasters recently (plus on-going…

Continue Reading →

Ad Groups Say Google Shouldn’t Play Judge and Jury for ‘Annoying’ Ads

October 13, 2017 lefcourtwordpress1124

In a new wrinkle regarding online services – one more in keeping with the theme of Blog-ish, that is advertising…

Continue Reading →

How Smartphones Hijack Our Minds

October 10, 2017 lefcourtwordpress1124

This reminds me of an old book we read in college Psych class about how television was destroying our minds.…

Continue Reading →

How Journalists and Publishers Can Fight Fake News and Restore Trust

October 5, 2017 lefcourtwordpress1124

I’ve been posting links to articles about “fake news” and “alternative facts” quite a bit lately, so I’ll end that…

Continue Reading →

This Is the Sad State We’ve Gotten To

October 4, 2017 lefcourtwordpress1124

Recent events (and I don’t need to tell you which) have led us to this sorry pass. Event marketers now…

Continue Reading →

Google and Facebook Failed Us

October 3, 2017 lefcourtwordpress1124

Here we are again. I’ve posted links to articles about social media’s inability to separate facts from “alternative facts” before,…

Continue Reading →

Recent Posts

  • Back (and so forth)
  • Diversity And Inclusion in an Era of #MeToo and #TimesUp
  • What Will Influence Millennial Holiday Purchases

Recent Comments

  • lefcourtwordpress1124 on Interviewing and Evaluating Freelancers
  • lefcourtwordpress1124 on Snapchat lets users add links, a possible way to make money
  • David on Those Russian Hackers Are Busy!

Archives

  • August 2022
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
Privacy Policy
Copyright © 2023 Copywriter - San Diego - Freelance - Al Lefcourt — Primer WordPress theme by GoDaddy