This article is by, for and about copywriters but should also be read by brand managers and anyone else who…
Some timely and sobering thoughts. And thankfully, more than that, some inside scoop about what business services have been affected,…
This site is built in WordPress and hosted by GoDaddy. The other day, I was looking through my settings and…
There are those who’ve warned that the so-called democratization of information brought about by the Internet would simply lead to…
As if Twitter hasn’t gone mainstream enough, it looks like they want to expand the Twitterverse to the entire known…
Television aimed at children has been well-monitored for years. Now, in the Wild West of internet advertising, it seems we…
A lot of folks I’ve been speaking with lately have expressed some interest in learning about Influencer Marketing. Here’s an…
Seems Facebook is trying to prove those who call it “Fakebook” correct, but not for empowering “fake news.” Rather, it’s…
According to this survey, authenticity, entertainment value and story-telling rule when it comes to acceptance of branded content among all…