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Freelance Advertising Copywriter, Editor and Proofreader in San Diego, California, serving major brands and those in need of print ads, web pages, emails, newsletters, catalogs, broadcast spots, content marketing, custom pubishing or scripts
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Month: September 2017

The Power in Naming Your Marketing Elements

September 29, 2017 lefcourtwordpress1124

This article is by, for and about copywriters but should also be read by brand managers and anyone else who…

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Can Your Customers Count On You in a Hurricane?

September 26, 2017 lefcourtwordpress1124

Some timely and sobering thoughts. And thankfully, more than that, some inside scoop about what business services have been affected,…

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Those Russian Hackers Are Busy!

September 22, 2017 lefcourtwordpress1124 1 Comment

This site is built in WordPress and hosted by GoDaddy. The other day, I was looking through my settings and…

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Facebook Ads Target ‘Jew Haters’ After Brand Safety Reassurances

September 18, 2017 lefcourtwordpress1124

There are those who’ve warned that the so-called democratization of information brought about by the Internet would simply lead to…

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Is Twitter Launching a Way to Easily Fire Up Tweetstorms?

September 13, 2017 lefcourtwordpress1124

As if Twitter hasn’t gone mainstream enough, it looks like they want to expand the Twitterverse to the entire known…

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Kids digital ad market expected to hit $1.2 billion by 2019

September 11, 2017 lefcourtwordpress1124

Television aimed at children has been well-monitored for years. Now, in the Wild West of internet advertising, it seems we…

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How to Launch an Influencer Campaign

September 8, 2017 lefcourtwordpress1124

A lot of folks I’ve been speaking with lately have expressed some interest in learning about Influencer Marketing. Here’s an…

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Facebook Claims 25 Million Fake Americans in Reachable Audience

September 7, 2017 lefcourtwordpress1124

Seems Facebook is trying to prove those who call it “Fakebook” correct, but not for empowering “fake news.” Rather, it’s…

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Infographic: How and Where Women Prefer Their Branded Content

September 6, 2017 lefcourtwordpress1124

According to this survey, authenticity, entertainment value and story-telling rule when it comes to acceptance of branded content among all…

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