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Copywriter - San Diego - Freelance - Al Lefcourt
Freelance Advertising Copywriter, Editor and Proofreader in San Diego, California, serving major brands and those in need of print ads, web pages, emails, newsletters, catalogs, broadcast spots, content marketing, custom pubishing or scripts
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Month: April 2018

Brands with a Purpose Grow 2x Faster

April 20, 2018 lefcourtwordpress1124

The results of this study present good news, I believe. “Voting with your dollars,” “the democratization of commerce,” however you…

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Copywriting: Don’t Be Afraid to Go Long

April 19, 2018 lefcourtwordpress1124

Does my homepage copy seem long to you? Maybe so, but it’s not because I didn’t know when to stop…

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Ad Tech Streams into Audio

April 17, 2018 lefcourtwordpress1124

Streaming audio offers attractive targeting and personalization for audio advertising, if only marketers can figure it out. Here’s a start.…

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Storytelling is Key, in Email and Everywhere Else

April 13, 2018 lefcourtwordpress1124

This article speaks to the importance of engaging your audience with something memorable. Shameless self-promotion: Need help doing that? Well,…

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The Top 4 Reasons Startups Fail

April 10, 2018 lefcourtwordpress1124

A recent survey of “startup accelerators” revealed some common pitfalls new businesses should avoid. While some may seem obvious, the…

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Stevie Wonder Enlists A-list Celebs for MLK Tribute

April 5, 2018 lefcourtwordpress1124

Yes, it’s off-topic, but how could I resist? Stevie alone would have made this video worthwhile, but this all-star cast…

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AR/VR Startups Raise Record $3.6 Billion

April 4, 2018 lefcourtwordpress1124

If we “follow the money” into the future, we can plainly see where we’re headed…into a world of augmented- and…

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April Fools’! Brand Pranks Are Out in Full Force

April 3, 2018 lefcourtwordpress1124

My apologies if you are working under deadline. This collection of April Fools’ Day ads will amuse and distract you…

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