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Copywriter - San Diego - Freelance - Al Lefcourt
Freelance Advertising Copywriter, Editor and Proofreader in San Diego, California, serving major brands and those in need of print ads, web pages, emails, newsletters, catalogs, broadcast spots, content marketing, custom pubishing or scripts
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Month: September 2018

Dunkin’ Drops ‘Donuts’ – Latest Brand to Shorten Its Name

September 27, 2018 lefcourtwordpress1124

A case of addition by subtraction. By removing the “Donuts,” Dunkin’ can now sell anything. Well, anything one can dunk,…

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The Top 3 A/B Testing Challenges Today

September 20, 2018 lefcourtwordpress1124

You don’t have to be married to A/B Testing to be engaged in it. You can do it just sometimes…

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Vertical Video Ads Are Coming to YouTube

September 13, 2018 lefcourtwordpress1124

The “small screen” keeps getting smaller. In a smart move (sorry) by YouTube, video ads built for smartphones will be…

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