While yesterday’s message was indeed self-serving on my part, today’s is a self-serving one from Facebook. Their report itself is not surprising, but the concept of running shorter ads for shorter periods of time is definitely interesting.
From Business Insider:
“Facebook has released new research telling you what you already know: You can’t stop looking at your phone during TV commercials.
“The social network examined the Facebook activity of a select group of users while they were watching the season premiere of a big TV show…the survey is clearly self-serving for Facebook. The data is directionally compelling nonetheless. And should probably worry big TV advertisers, who are already struggling to break through to consumers who are skipping through their ads.”