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Copywriter - San Diego - Freelance - Al Lefcourt
Freelance Advertising Copywriter, Editor and Proofreader in San Diego, California, serving major brands and those in need of print ads, web pages, emails, newsletters, catalogs, broadcast spots, content marketing, custom pubishing or scripts
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Month: May 2017

Attention Tech Marketers: The C-Suite is Your Target Market, Too

May 30, 2017 lefcourtwordpress1124

Many of my clients over the years have been selling into the high-tech space. This article presents an approach I…

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For Memorial Day

May 29, 2017 lefcourtwordpress1124

From Fast Company: “How Veteran-Run Innovation Incubators Are Training Soldiers To Run Startups “Bunker Labs and other incubators are helping…

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How to Talk About Your Competitors

May 22, 2017 lefcourtwordpress1124

From VentureBeat: “Entrepreneurs know to expect questions about the competition in every investor pitch. And differentiating yourself is key –…

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Facebook to Stream Live Baseball

May 19, 2017 lefcourtwordpress1124

“Major League Baseball is coming to Facebook. “The two sides announced a new partnership Thursday in which Facebook will livestream…

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Is Lying the New Marketing Normal?

May 18, 2017 lefcourtwordpress1124

“In marketing, lying usually means manipulation and — let’s face it — advertising doesn’t exactly maintain a reputation for honesty.…

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