What Will Influence Millennial Holiday Purchases

Retail advertising is changing. Younger folks (Millennials) seem to expect a healthier dose of reality than consumers of the past.

Are you ready to deliver?

 - Al


From CMO.com:

"Millennials are more likely to buy from brands that demonstrate inclusion and diversity.

"Millennials expect more representative messaging and marketing than generations past...They want to see dads in the supermarket, different ethnic backgrounds, representation of the LGBT community, as well as those with disabilities, and they want body size and body type to be diverse and inclusive."

Read the full story.

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