I hope you’ve enjoyed reading my blog-ish posts. As stated above, we’re going on hiatus for the foreseeable future. It’s…
Advertising Week New York played host to a number of panels designed to promote equality, education and support. Here are…
Retail advertising is changing. Younger folks (Millennials) seem to expect a healthier dose of reality than consumers of the past.…
A case of addition by subtraction. By removing the “Donuts,” Dunkin’ can now sell anything. Well, anything one can dunk,…
You don’t have to be married to A/B Testing to be engaged in it. You can do it just sometimes…
The “small screen” keeps getting smaller. In a smart move (sorry) by YouTube, video ads built for smartphones will be…
This is one of the most helpful, complete, up-to-date and ultimately useful articles I’ve seen on the subject in some…
Here’s a scary quote: “Watching any one video with a partisan political bent on YouTube prompts the algorithm to feed…
Video testimonials are definitely something marketers should consider, as this article proves. If any of my local (SoCal) readers need…
Apple seems to have heard the voices of those concerned about protecting their personal data online. But what about the…