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Copywriter - San Diego - Freelance - Al Lefcourt
Freelance Advertising Copywriter, Editor and Proofreader in San Diego, California, serving major brands and those in need of print ads, web pages, emails, newsletters, catalogs, broadcast spots, content marketing, custom pubishing or scripts
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Author: lefcourtwordpress1124

Back (and so forth)

August 10, 2022 lefcourtwordpress1124

I’ve been so busy with clients and other projects (for example, see themissedflight.com), I’ve totally neglected this site and this…

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Diversity And Inclusion in an Era of #MeToo and #TimesUp

October 11, 2018 lefcourtwordpress1124

Advertising Week New York played host to a number of panels designed to promote equality, education and support. Here are…

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What Will Influence Millennial Holiday Purchases

October 4, 2018 lefcourtwordpress1124

Retail advertising is changing. Younger folks (Millennials) seem to expect a healthier dose of reality than consumers of the past.…

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Dunkin’ Drops ‘Donuts’ – Latest Brand to Shorten Its Name

September 27, 2018 lefcourtwordpress1124

A case of addition by subtraction. By removing the “Donuts,” Dunkin’ can now sell anything. Well, anything one can dunk,…

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The Top 3 A/B Testing Challenges Today

September 20, 2018 lefcourtwordpress1124

You don’t have to be married to A/B Testing to be engaged in it. You can do it just sometimes…

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Vertical Video Ads Are Coming to YouTube

September 13, 2018 lefcourtwordpress1124

The “small screen” keeps getting smaller. In a smart move (sorry) by YouTube, video ads built for smartphones will be…

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How to Audit & Improve Your Page Titles for SEO

August 21, 2018 lefcourtwordpress1124

This is one of the most helpful, complete, up-to-date and ultimately useful articles I’ve seen on the subject in some…

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The Changing Global-Social Paradigm

August 19, 2018 lefcourtwordpress1124

Here’s a scary quote: “Watching any one video with a partisan political bent on YouTube prompts the algorithm to feed…

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Dealing with Customer Video Testimonials

August 6, 2018 lefcourtwordpress1124

Video testimonials are definitely something marketers should consider, as this article proves. If any of my local (SoCal) readers need…

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Ad Industry Blasts Apple’s New Privacy Settings

July 27, 2018 lefcourtwordpress1124

Apple seems to have heard the voices of those concerned about protecting their personal data online. But what about the…

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Recent Posts

  • Back (and so forth)
  • Diversity And Inclusion in an Era of #MeToo and #TimesUp
  • What Will Influence Millennial Holiday Purchases

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