Chief Marketer promises this is the first in a series of articles on using influencers to – well – influence consumers. It’s a lengthy three-parter, so the link may take you to the first three articles, it’s unclear.
Either way, it’s a very good introduction to not just the concept but also to some strategies and best practices for engaging in an influencer campaign of your own.
“It wasn’t that long ago that the word “influencer” was rather vague and hazy. It wasn’t clear if influencers were a marketing tactic to test, let alone roll into the marketing mix. But now, thanks to the success of influencer programs, billions of dollars are being pumped into the campaigns as influencer marketing goes mainstream.”