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Freelance Advertising Copywriter, Editor and Proofreader in San Diego, California, serving major brands and those in need of print ads, web pages, emails, newsletters, catalogs, broadcast spots, content marketing, custom pubishing or scripts
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Month: November 2017

Marketing Tech Isn’t Marketing Strategy

November 29, 2017 lefcourtwordpress1124

The more things change, the more they remain the same. Since the invention of the first tool, the question has…

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Translating Facebook’s New Ad Policy Manifesto

November 28, 2017 lefcourtwordpress1124

Major news from Facebook has sparked detailed coverage by many marketing and advertising news outlets as they translate the new…

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Study Finds Sharp Drop in Time Spent on Facebook

November 22, 2017 lefcourtwordpress1124

HAPPY THANKSGIVING! Here are the results of a couple of recent studies showing Facebook visits are down from this time…

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Direct Mail: Remember Me?

November 21, 2017 lefcourtwordpress1124

Here is a nationally syndicated article by one of our local San Diego direct marketing gurus, Summer Gould, in which…

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Audio Advertising’s Next Sweet Spot

November 17, 2017 lefcourtwordpress1124

It’s been suggested by some lately that podcasts have become so effective a marketing tool (if used correctly) that they…

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Women And Minorities Left Out Of VC Funding

November 15, 2017 lefcourtwordpress1124

Given that the study cited here focused primarily on Silicon Valley, where less than a quarter of the workforce is…

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Agencies Remaking Themselves to Satisfy Client Demands

November 14, 2017 lefcourtwordpress1124

In what may possibly be seen as a race to the bottom, ad agencies are adopting at least some parts…

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Facebook to teach the unemployed social media skills

November 10, 2017 lefcourtwordpress1124

While some may see this as nothing more than Facebook’s effort to polish it’s image after the Russia/2016 election fiasco,…

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Facebook introduces Messenger plugin for business websites

November 8, 2017 lefcourtwordpress1124

Everyone knows Twitter is doubling its character limit in an effort to capture even more users in the business space,…

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What the Future Holds for Marketers

November 6, 2017 lefcourtwordpress1124

2049. Seems far away, doesn’t it? But some of the futuristic tech seen in the new Blade Runner is already…

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