Lots of good research here on how folks engage with content. They spend a lot of time with their favorite…
This is what happens when unscrupulous actors make things difficult for white-hat marketers. It’s just one of the initiatives Facebook…
Meanwhile, despite the possible (mis)impression from my last post that I didn’t take the Cambridge Analytica thing seriously… – Al…
I think most of us in advertising would have listened to Cambridge’s overblown pitch with a healthy dose of jaded…
Sports fans take note. There’s a war on for your eyes and ears that neither Curt Gowdy nor Vin Scully…
Not sure this is the best time, politically, for Facebook to help influencers drive engagement and monetize their content, but…
B2C informality is not a turn-off, according to this study. Not much of a surprise, really, but statistical confirmation is…
If you ever needed proof that the ancient aphorism “the medium is the message” still holds true, here it is.…
Sometimes, the basic tenets of marketing get little attention in today’s rush to adopt the latest and greatest in marketing…
Pokemon Go and Snapchat have brought Augmented Reality to the masses. Now mass publishers are getting in on the game.…