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Freelance Advertising Copywriter, Editor and Proofreader in San Diego, California, serving major brands and those in need of print ads, web pages, emails, newsletters, catalogs, broadcast spots, content marketing, custom pubishing or scripts
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Month: March 2018

Desktop Gets The Visitors; Mobile The Minutes

March 30, 2018 lefcourtwordpress1124

Lots of good research here on how folks engage with content. They spend a lot of time with their favorite…

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Facebook Will Limit Data Advertisers Can Use

March 29, 2018 lefcourtwordpress1124

This is what happens when unscrupulous actors make things difficult for white-hat marketers. It’s just one of the initiatives Facebook…

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7 Things Facebook Needs to Do to Survive

March 26, 2018 lefcourtwordpress1124

Meanwhile, despite the possible (mis)impression from my last post that I didn’t take the Cambridge Analytica thing seriously… – Al…

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The Open Secret in Politics about Cambridge Analytica

March 23, 2018 lefcourtwordpress1124

I think most of us in advertising would have listened to Cambridge’s overblown pitch with a healthy dose of jaded…

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Amazon, Facebook to Acquire More Streaming Sports Rights

March 21, 2018 lefcourtwordpress1124

Sports fans take note. There’s a war on for your eyes and ears that neither Curt Gowdy nor Vin Scully…

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Facebook to Help Creators Build Relationships, Drive Engagement

March 20, 2018 lefcourtwordpress1124

Not sure this is the best time, politically, for Facebook to help influencers drive engagement and monetize their content, but…

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“Hey” Email Greetings See a 64% Response Rate

March 15, 2018 lefcourtwordpress1124

B2C informality is not a turn-off, according to this study. Not much of a surprise, really, but statistical confirmation is…

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Netflix Is Embracing Vertical Video

March 12, 2018 lefcourtwordpress1124

If you ever needed proof that the ancient aphorism “the medium is the message” still holds true, here it is.…

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Three Things Customers “Get” from Your Packaging

March 9, 2018 lefcourtwordpress1124

Sometimes, the basic tenets of marketing get little attention in today’s rush to adopt the latest and greatest in marketing…

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Augmented Reality Breathes New Life into Print

March 7, 2018 lefcourtwordpress1124

Pokemon Go and Snapchat have brought Augmented Reality to the masses. Now mass publishers are getting in on the game.…

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