Since I just saw Summer Gould at this Tuesday’s SD Direct meeting, I want to be sure that everyone in attendance (and the rest of our subscribers) noted that she had the lead story in today’s Target Marketing e-newsletter.
“Direct mail is a powerful tool in marketers’ back pockets. Many marketers have forgotten the gift of direct mail and what it can do to their ROI. Are you one of them? … if you are not using direct mail, you are missing out.”