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Copywriter - San Diego - Freelance - Al Lefcourt
Freelance Advertising Copywriter, Editor and Proofreader in San Diego, California, serving major brands and those in need of print ads, web pages, emails, newsletters, catalogs, broadcast spots, content marketing, custom pubishing or scripts
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Month: June 2017

The CMO’s Secret Weapon: A Journalistic Approach

June 7, 2017 lefcourtwordpress1124

From Marketing Daily: “As online media channels become overcrowded with brand stories, the styles and skills marketers use to tell…

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How Will Fake News Affect Online Ad Budgets?

June 5, 2017 lefcourtwordpress1124 1 Comment

From MediaPost: “Yahoo’s BrightRoll, a demand-side-platform company, wanted to better understand how the fake news problem factors into digital media…

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Handy Post Office (yes, Post Office) Tips

June 4, 2017 lefcourtwordpress1124

For Those Who’ve Forgotten How to Maximize Direct Mail Success Through Design From DMN: “Marketers have been absorbed in digital…

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New Mobile Adopters More Mature

June 2, 2017 lefcourtwordpress1124

Not a surprising report from Deloitte, I don’t think, but it’s good to have our anecdotal observations substantiated. – Al…

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