Facebook Will Limit Data Advertisers Can Use

This is what happens when unscrupulous actors make things difficult for white-hat marketers.

It’s just one of the initiatives Facebook is implementing that will punish all marketers because of Facebook’s inability to foresee misuse of its data. I suppose it was inevitable.

 – Al

From engadget:

“Facebook is…restricting what advertisers can do. [It] is closing down a Partner Categories service that let third-party data providers offer their ad targeting directly through Facebook….The program will take six months to ramp down, but Facebook…said it should ‘improve people’s privacy’ when all is said and done.

“Wall Street Journal sources have also heard that Facebook will stop supplying data on the success of those ad campaigns to those providers.”

Read the full story.

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Dominic Lipinski/PA Images via Getty Images