“Hey” Email Greetings See a 64% Response Rate

B2C informality is not a turn-off, according to this study.

Not much of a surprise, really, but statistical confirmation is always a good thing prior to implementation, in my book.

 – Al

From Target Marketing:

“Hey, email marketers. How’s it going?

“Would you respond to an email marketer greeting you like that? Well, 64 percent of consumers did so, finds research highlighted yesterday in Inc. One caution…this is definitely not a B2B marketing situation.”

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