Sometimes, the basic tenets of marketing get little attention in today’s rush to adopt the latest and greatest in marketing tech.
Here’s one such item, updated for today’s media environment.
“It’s a curious reality for integrated marketers that packaging may be the first—and if you’re not careful, the only—opportunity to engage with a new customer.
“Product packaging—whether from a brick and mortar store or an online retailer—speaks to us, packs an emotional punch, and offers key insights into the company behind the product.”
To start receiving these posts in your inbox, click here.