Desktop Gets The Visitors; Mobile The Minutes

Lots of good research here on how folks engage with content. They spend a lot of time with their favorite phone apps but seem to do more searching on their desk/laptops.

While there are now 160 apps that reach 10% of the US market, about half of users’ time is spent with their one favorite.

 – Al

From MediaPost:

“[D]espite mobile devices capturing the majority of digital minutes, the US still features more desktop than mobile unique visitors.

“[D]espite a greater desktop audience…mobile users in the US consume about 2.5 times more minutes per month than desktop users.”

Read the full story.

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