If you ever needed proof that the ancient aphorism “the medium is the message” still holds true, here it is.
Netflix is joining other content providers in flipping content on its side so it will fit users’ vertical screens.
“The vertical video trend was popularized by Snapchat.
“Others, including Facebook and Instagram, have followed that lead.
“Marketers have cautiously embraced the format as well, spurred on by incentives from the tech companies.”
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