The Open Secret in Politics about Cambridge Analytica

I think most of us in advertising would have listened to Cambridge’s overblown pitch with a healthy dose of jaded disbelief.

Seems we would have been right.

 – Al

From Business Insider:

“The company’s ‘BIGGEST SECRET’ was that it was ‘an overpriced service that delivered little value’…and that most people hired it because it was seen as a ‘prerequisite’ for receiving cash from the Mercer family.”

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Rebekah Mercer
Drew Angerer/Getty Images