Augmented Reality Breathes New Life into Print

Pokemon Go and Snapchat have brought Augmented Reality to the masses. Now mass publishers are getting in on the game.

Print advertisers: Are you ready?

– Al

From EContent:

“Ten years: that’s the life expectancy New York Times´ CEO Mark Thompson gave the print version of his newspaper.

“But some print publishers see a helping hand arising from an unlikely source: Augmented Reality (AR.)

“AR…has publishers thinking about how they can leverage consumer interest to increase engagement with their legacy print publications.”

Read the full story.

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