Pokemon Go and Snapchat have brought Augmented Reality to the masses. Now mass publishers are getting in on the game.
Print advertisers: Are you ready?
– Al
“Ten years: that’s the life expectancy New York Times´ CEO Mark Thompson gave the print version of his newspaper.
“But some print publishers see a helping hand arising from an unlikely source: Augmented Reality (AR.)
“AR…has publishers thinking about how they can leverage consumer interest to increase engagement with their legacy print publications.”
To start receiving these posts in your inbox, click here.
blipparnews