Building Your Best Subject Line

Do you still treat Subject Lines as an afterthought?

You shouldn’t.

I’ve worked with clients who don’t even begin to think about their email’s SL until day of blast, despite my encouragement to discuss it early on. Very frustrating and frankly self-defeating given the importance these same clients place on the success of their email.

This report should help those who also encounter this problem.

 – Al

From Direct Marketing News:

“Creating the perfect subject line is an art form, but there’s also a lot of science and data that goes into the craft. For its new subject line benchmark report, Yes Lifecycle Marketing analyzed more than seven billion emails sent in Q2 2017 via its cross-channel platform Yesmail360.

Here are some of the key findings featured in the report:
Personalization performs
Characters count
Message type matters

Read the full story.