Nielsen Confirms ‘Clean’ Labels Boosting CPG Sales

Organic, green and healthy products have been around for some time. So why the uptick in sales now?

I’m thinking perhaps it’s a combination of more such products coming to market and a slight lowering of the premium one pays at the checkout counter for such items.

What do you think?

(Hint: You may want to read the article first.)

– Al

From Marketing Daily:

“Consumers are more interested in knowing what’s not included than what is included in the products they buy,” notes the report. “In fact, 53% of consumers say the exclusion of undesirable ingredients is more important than the inclusion of beneficial ingredients.

“39% of U.S. consumers said they would switch from their current brands to others that provide clearer, more accurate product information.”

Read the full story.

Triscuit Clean-label Package