Organic, green and healthy products have been around for some time. So why the uptick in sales now?
I’m thinking perhaps it’s a combination of more such products coming to market and a slight lowering of the premium one pays at the checkout counter for such items.
What do you think?
(Hint: You may want to read the article first.)
“Consumers are more interested in knowing what’s not included than what is included in the products they buy,” notes the report. “In fact, 53% of consumers say the exclusion of undesirable ingredients is more important than the inclusion of beneficial ingredients.
“39% of U.S. consumers said they would switch from their current brands to others that provide clearer, more accurate product information.”