Tuning into podcast sponsorships

Do you podcast? Do you listen to podcasts? Do you advertise on radio? Are you thinking about creating radio spots?

Read this first.

 – Al

From Marketing Land:

“With so many ears now online, you have more ways than ever to reach your audience. A major plus for this kind of advertising is that it’s been largely immune from many major issues affecting other forms of digital advertising such as ad-blocking, viewability bots, and publisher-driven fraud (as far as we know).

“If your audience is niche and well-defined demographically/ psychographically, with personas factored in, you may be able to find a niche podcast to sponsor where the waste factor…is low.”

Read the full story.