This article identifies and explains the various types of sweepstakes in common use today.
It also gives an interesting example of a sweepstakes being used in a B2B effort, which was unexpected.
I’ve seen some real creativity out there in sweepstakes. May have to do one myself someday.
“One of the great things about sweepstakes and games is that they can be used to compliment any or all of the tactics identified as drivers of brand activation.
“Marketers spent $113.7 billion on promotional marketing in 2015. Of that, $2.2 billion went to games, contests and sweepstakes.”