Does your company or organization host events? Are they working for you?
Even if you simply attend others’ events to collect business cards, this article presents a cautionary tale about making all that effort worthwhile.
– Al
“Marketing events can cost companies a pretty penny, but how many organizations actually follow up with leads in a timely fashion to generate a return?
“…Just 2% of the 150 B2B marketing-decision makers surveyed say they follow up with event leads the same day. A quarter follow up in one to three days, 29% follow up in four to six days, and 27% follow up in seven to 13 days. Even worse, 12% say this process takes two to four weeks, and 6% say it takes them more than a month to reach out.”
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