How Quickly Do Marketers Follow Up With Those Event Leads?

Does your company or organization host events? Are they working for you?

Even if you simply attend others’ events to collect business cards, this article presents a cautionary tale about making all that effort worthwhile.

– Al

From Direct Marketing News:

“Marketing events can cost companies a pretty penny, but how many organizations actually follow up with leads in a timely fashion to generate a return?

“…Just 2% of the 150 B2B marketing-decision makers surveyed say they follow up with event leads the same day. A quarter follow up in one to three days, 29% follow up in four to six days, and 27% follow up in seven to 13 days. Even worse, 12% say this process takes two to four weeks, and 6% say it takes them more than a month to reach out.”

Read the full story.

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