Female empowerment imagery more effective than sex appeal in ads, says Facebook

This should not be news to anyone, but I couldn’t resist linking to it here because the validation is nice to have.

– Al

From The Drum:

“Advertising that subverts gender stereotypes and empowers women leads to more effective business results, according to the latest research from Facebook IQ.

“The survey … reported that people in the US respond 8-10% more positively to brands that engage in gender-positive advertising than to brands that do so less or not at all.”

Read the full story.

Facebook IQ’s latest research explores gender