Meet Your New Brand Advocate: The “CorpSumer”

Heard of “CorpSumers?”

Here’s a good explanation, including an infographic that breaks ’em down.

– Al

From CMO:

“Among all the conversation about brand voice, brand attributes, and brand engagement, we are missing one of the biggest opportunities to drive growth.

“Meet the “CorpSumer” – a newly identified consumer segment who is highly loyal and moves beyond advocacy to activism. CorpSumers believe that a company’s values and reputation are just as important as the attributes and features of its products.”

Read the full story.