Heard of “CorpSumers?”
Here’s a good explanation, including an infographic that breaks ’em down.
“Among all the conversation about brand voice, brand attributes, and brand engagement, we are missing one of the biggest opportunities to drive growth.
“Meet the “CorpSumer” – a newly identified consumer segment who is highly loyal and moves beyond advocacy to activism. CorpSumers believe that a company’s values and reputation are just as important as the attributes and features of its products.”