Heard of “CorpSumers?”
Here’s a good explanation, including an infographic that breaks ’em down.
– Al
“Among all the conversation about brand voice, brand attributes, and brand engagement, we are missing one of the biggest opportunities to drive growth.
“Meet the “CorpSumer” – a newly identified consumer segment who is highly loyal and moves beyond advocacy to activism. CorpSumers believe that a company’s values and reputation are just as important as the attributes and features of its products.”
