Advertisers Using Waze to Connect With People Behind the Wheel

Not to sound too much like a curmudgeon (well, maybe a little), I have to wonder what the National Highway Traffic Safety Administration thinks of Waze pinging drivers every time they don’t move for an entire three seconds.

Sounds like a recipe for distracted driving to me.

 – Al

From AdWeek:

“With an active user time per month of around 10 hours, the company sees itself as a way for brands to reach consumers when they’re not scrolling through Facebook and Snapchat.”

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