Hashtags’ Boom in TV Commercials Is Over

Now this makes sense. I often fault advertisers for trying to be so trendy they forget what their mission is.

Sure, your social media presence can help support your brand, but doesn’t your website do that, in a more controlled (and ideally profitable) manner?

I would hope so. And it seems advertisers are catching on. Good thing.

 – Al

From Ad Age:

“TV advertisers have vastly expanded their attempts to drive people to their websites but are rarely pushing hashtags anymore, according to a study of more than 500,000 commercials since 2012….”

“In 2012, under 2% of national TV ads used a hashtag to drive consumer interactions … in the fourth quarter of 2014 …. 8% of national ads included them. … Now they’re under 2% again.

“Unlike an individual visit to a website … hashtags invite group conversation — which has its risks.”

Read the full story.

Coca-Cola’s ‘#ShareACoke’ TV ad. Credit: Coca-Cola