Now this is a concept I wish more web publishers would get behind.
“For online publishers, more advertising typically means more revenue. It’s why websites are often crammed full of flashing banners, auto-playing videos, content-blocking overlays and widgets recommending sponsored story links.
“But some publishers say they’re now taking a ‘less is more’ approach when it comes to placing ads across their sites. Stripping out irritating ad formats and limiting the number of ads forced on visitors can actually result in more engaged consumers and ultimately increased ad revenue, they say.”