HomEquity Bank Invests in Digital and Mobile Optimization

It’s been reported for some time now that seniors are the fastest growing segment of new tech users.

Here’s a company that did something about it.

– Al

From DMNews:

“Marketers know that they’re supposed to tailor experiences based on customers’ needs and preferences. But knowing this best practice and actually acting on it are two different things.

“HomEquity Bank saw the value in creating a targeted experience firsthand when it redesigned and optimized its digital and mobile channels to better suit baby boomers’ needs.”

Read the full story.