Facebook’s dynamic creative can generate 6,250 versions of an ad

Automated segmentation, anyone?

I’m sure some brave souls will be among the first to test the waters with Facebook’s new ad-server technology, but others will want to wait for the bugs to be worked out.

I wonder, though, what the impact will be of the new “View Ads” tab coming to Facebook next summer. (See the last paragraph of the article.)

– Al


From Marketing Land:

“Facebook’s new dynamic creative tool enables brands to input multiple options for each of the elements that make up an ad — photo, headline, call to action and so on — and have Facebook automatically piece together various versions of the ad on the fly to appeal to different audiences and accommodate different placements.”

Read the full story.

 

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