Automated segmentation, anyone?
I’m sure some brave souls will be among the first to test the waters with Facebook’s new ad-server technology, but others will want to wait for the bugs to be worked out.
I wonder, though, what the impact will be of the new “View Ads” tab coming to Facebook next summer. (See the last paragraph of the article.)
– Al
“Facebook’s new dynamic creative tool enables brands to input multiple options for each of the elements that make up an ad — photo, headline, call to action and so on — and have Facebook automatically piece together various versions of the ad on the fly to appeal to different audiences and accommodate different placements.”
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