Automated segmentation, anyone?
I’m sure some brave souls will be among the first to test the waters with Facebook’s new ad-server technology, but others will want to wait for the bugs to be worked out.
I wonder, though, what the impact will be of the new “View Ads” tab coming to Facebook next summer. (See the last paragraph of the article.)
“Facebook’s new dynamic creative tool enables brands to input multiple options for each of the elements that make up an ad — photo, headline, call to action and so on — and have Facebook automatically piece together various versions of the ad on the fly to appeal to different audiences and accommodate different placements.”
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