The Digital Storefront: Advertising’s Next Frontier

Just in time for the Holiday season, shopping from your desktop/laptop/tablet made easier.

– Al


From AdWeek:

“[D]igital ads…generally haven’t emulated what’s made brick-and-mortar shopping successful—the experience of browsing and discovering products, or ‘window shopping’—until now.

“Social networks are slowly becoming targeted storefronts, largely in the form of online ads like Facebook’s carousel ads and Instagram’s shoppable ads (and, new to the space, Amazon Spark).”

Read the full story.

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