The subhead to this article says it all:
“The unanswered question is whether more prominent disclosures would impact influencer-driven sales.”
Presented with a variety of hashtags the publishers thought would be a “tell,” 46 percent of those surveyed did not recognize that they indicated a post was sponsored.
“A new influencer marketing study from Open Influence shows that celebrities on social media are effective in getting consumers to buy things. However, most consumers also don’t fully understand when they’re seeing sponsored content.
The survey polled 514 US adults who follow influencers/celebrities on social media. [It] shows that Facebook-owned platforms dominate, followed by YouTube, Twitter and Snapchat.”
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