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Freelance Advertising Copywriter, Editor and Proofreader in San Diego, California, serving major brands and those in need of print ads, web pages, emails, newsletters, catalogs, broadcast spots, content marketing, custom pubishing or scripts
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Author: lefcourtwordpress1124

The CMO’s Secret Weapon: A Journalistic Approach

June 7, 2017 lefcourtwordpress1124 Leave a comment

From Marketing Daily: “As online media channels become overcrowded with brand stories, the styles and skills marketers use to tell…

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How Will Fake News Affect Online Ad Budgets?

June 5, 2017 lefcourtwordpress1124 1 Comment

From MediaPost: “Yahoo’s BrightRoll, a demand-side-platform company, wanted to better understand how the fake news problem factors into digital media…

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Handy Post Office (yes, Post Office) Tips

June 4, 2017 lefcourtwordpress1124 Leave a comment

For Those Who’ve Forgotten How to Maximize Direct Mail Success Through Design From DMN: “Marketers have been absorbed in digital…

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New Mobile Adopters More Mature

June 2, 2017 lefcourtwordpress1124 Leave a comment

Not a surprising report from Deloitte, I don’t think, but it’s good to have our anecdotal observations substantiated. – Al…

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Attention Tech Marketers: The C-Suite is Your Target Market, Too

May 30, 2017 lefcourtwordpress1124 Leave a comment

Many of my clients over the years have been selling into the high-tech space. This article presents an approach I…

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For Memorial Day

May 29, 2017 lefcourtwordpress1124 Leave a comment

From Fast Company: “How Veteran-Run Innovation Incubators Are Training Soldiers To Run Startups “Bunker Labs and other incubators are helping…

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How to Talk About Your Competitors

May 22, 2017 lefcourtwordpress1124 Leave a comment

From VentureBeat: “Entrepreneurs know to expect questions about the competition in every investor pitch. And differentiating yourself is key –…

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Facebook to Stream Live Baseball

May 19, 2017 lefcourtwordpress1124 Leave a comment

“Major League Baseball is coming to Facebook. “The two sides announced a new partnership Thursday in which Facebook will livestream…

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Is Lying the New Marketing Normal?

May 18, 2017 lefcourtwordpress1124 Leave a comment

“In marketing, lying usually means manipulation and — let’s face it — advertising doesn’t exactly maintain a reputation for honesty.…

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