New Mobile Adopters More Mature

Not a surprising report from Deloitte, I don’t think, but it’s good to have our anecdotal observations substantiated.

– Al

From the Wall Street Journal:

“There’s a new generation of consumers leading the mobile charge in the U.S., but for once they’re not the youngest. The shift may mean it’s time for marketers to reconsider how—and where—they reach some target audiences.

“Although 18- to 24-year-olds have long been the leaders in U.S. mobile technology usage, 25- to 34-year-olds now appear to be at the forefront of this trend, according to Deloitte’s recently published 2016 Global Mobile Consumer Survey.”