For Those Who’ve Forgotten How to Maximize Direct Mail Success Through Design
“Marketers have been absorbed in digital these last several years. Digital has all but eclipsed direct mail, but things are changing. Mail remains a powerful channel for ROI, especially for older demographics. However, younger marketers likely aren’t getting much direct mail experience these days.”
I’d say that the “younger marketers” referenced in this helpful tip sheet are overlooking their consumer peers for whom an actual mail piece from an unexpected source might be enough of a novelty to warrant attention.
– Al
