It’s been suggested by some lately that podcasts have become so effective a marketing tool (if used correctly) that they may be a useful addition to B2B marketers’ arsenals.
This report on how podcasts are received and shared by “super listeners” pretty much proves it.
“Researchers (who) interviewed almost 29,000 podcast listeners [say] ‘super listeners’ … place a great deal of trust in podcasts as news and entertainment sources.
“About 33 percent of respondents ranked podcasts as very trustworthy, putting national newspapers only slightly higher at 35 percent. Social media and cable news, however, landed at the bottom of those rankings at 1 percent and 3 percent, respectively.”
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