In what may possibly be seen as a race to the bottom, ad agencies are adopting at least some parts of the business model practiced by freelancers such as myself, who have traditionally been their suppliers, not their role models.
What does this portend for our industry and for actual freelancers’ place in it?
“In today’s fickle market, legacy creative agencies are … fighting over clients’ shrinking budgets…
“[A]nxious CMOs [are] laser-focused on doing more for less.”
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