Here is a nationally syndicated article by one of our local San Diego direct marketing gurus, Summer Gould, in which she explains the connection between memory and memorability and how we can use that understanding to improve results.
– Al
“[Y]ou need to be creating direct mail that resonates. Let’s take a look at what you can do to reach your maximum potential.
“First we will start with the four types of memory, because they are the key to understanding how to improve your direct mail.”
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Credit: Flickr by Pink Rhino