Marketing Tech Isn’t Marketing Strategy

The more things change, the more they remain the same.

Since the invention of the first tool, the question has always been, “what do we want to use it for?” The same holds true for the latest MarTech. This article addresses that question strategically.

 – Al

From Target Marketing:

“Marketing technology is amazing and it gets better every day.

“What has become alarming is how often marketers are using their marketing software plans as a substitute for building a sound marketing strategy. It’s important to recognize that tools are merely enablers, not a panacea for all of your marketing efforts.”

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